The location is excellent for access to the M11 and M25 motorways and the area is a thriving mix of industrial, retail and commercial developments. Located in Walthamstow, Waltham Forest, an area identified in the London Plan as one of 35 major centres in Greater London, the centre's surroundings are both metropolitan and upmarket.
Walthamstow High Street contains numerous shops and cafes and is dominated by Walthamstow Market, open 5 days a week. Good pubs are located around the area, but especially along the High Street and in Walthamstow Village.
The whole locale has a good selection of independent businesses and shops.